The 2023 Tony Awards broadcast attracted an average of 3.5 million viewers, marking a 15% decrease from the previous year, according to Nielsen.
This viewership, though not significantly lower than 2023's 4.1 million, stands as the second lowest in Tony Awards history.
Unlike other major awards, such as the Oscars and Grammys, which have seen ratings growth in recent years, the Tonys have struggled to maintain viewership.
The Emmys, with over 4 million viewers in their latest broadcast, narrowly surpassed the Tonys, signaling a competitive landscape for televised awards shows.
Unlike other major awards, such as the Oscars and Grammys, which have seen ratings growth in recent years, the Tonys have struggled to maintain viewership.
CBS has broadcast the Tonys since the late 1970s and holds the rights through 2026, underscoring its commitment despite lower viewership.
The Tony Awards also serve as a vital marketing platform for Broadway, aiding its recovery from pandemic-era attendance lows.